The 60% Club isn’t for everyone.
It’s for those who refuse to settle, who crave
transformation, and who are ready to unlock the
strength they didn’t know they had.
Are you ready to unlock the rest of you?
Most people live their lives operating at just 40% of
their potential, held back by mental barriers and selfimposed
limits. But what if you could tap into the 60%
that’s left untouched?
Welcome to Hell Week.
This isn’t just about endurance or physical strength—it’s about
discovering the resilience, clarity, and confidence that come from
pushing yourself far beyond what you think you’re capable of.
Over five days, you’ll face meticulously designed mental, spiritual and physical challenges inspired by elite military training, crafted to break through the walls in your mind and reveal the untapped strength and potential within you.
How often do you say, “I can’t do this”? What if you could?
your brain is programmed to resist change.
It only exists to help you
survive, not thrive.
Imagine what life could look like if you had the tools to face any
challenge, the clarity to overcome doubt, and the confidence to
know you can keep going—even when you think your tank is empty.
At The 60% Club, we’re here to prove that the voice in your head telling you that you can’t possibly continue is lying. You have more to give, more to achieve, and more to become. By the end of Hell Week, you won’t just leave with a renewed mindset—you’ll leave with a deeper sense of purpose, an unshakable belief in your ability to endure, and a community of like-minded individuals who, like you, refuse to settle for anything less than greatness.
You will remain humble in victory, take responsibility for your flaws, avoid the natural tendency to cast blame on others, and learn fromyour mistakes. Most importantly, you will never give up.
120 hours of grit, perseverance, and challenge, you’ll gain the mental and physical resilience to rewrite your limits and face life head-on.
Whether you’re a CEO, an athlete, or someone ready to redefine
what’s possible, The 60% Club will push you to achieve what you
never thought possible. Are you ready to stop holding back and
unlock the rest of you? Spots are limited—secure yours today.